The 33 Day Coffee Shop Makeover


Product Name: The 33 Day Coffee Shop Makeover


I’m Matthew Scott. I opened Lemonjello’s Coffee in Holland, Michigan in 2003 and have spent the past 12 years turning it into a successful and sustainable business one day at a time.

In addition I am a coffee instructor around the United States, a four year barista competitor for the US Coffee Championships, and a coffee writer and blogger at

I didn’t always have all the answers to success. In fact, after 8 years of operation I almost lost everything. But I turned my store around.

I know you can too. And I’m going to walk you through exactly how.

I hit a point in 2011 where I was broke. My corporate bank backed out on me. And I had no idea how I got there.

I had poured myself and all of my resources into this business. It was a success. We were known locally as a staple of our community and nationally by the tourists and students who passed through our town.

The business looked stable from the outside, but I was barely holding it all together behind the scenes. I was emotionally exhausted.

I approached a business mentor for help.

He thought the best I could hope for was to fix things just enough to sell it for enough to pay off debt. I thought about having to start over after giving almost a decade to this business. .

That’s when a light of motivation went off in my brain.

I spent the next 6 months relearning myself, my business, and coffee itself.

I asked questions. I tried different ways of doing things. I listened differently to my accountant. I took every category of the business and analyzed it. I micromanaged my inventory so I could always pay for orders with cash on hand. I cut out spending that didn’t have results. I called vendors and made better arrangements. I did whatever I had to in order to not lose my business.

At the end of 6 months, I had entirely turned around the business. It was as profitable the second half of that year as it was negative the first half. My mentor signed off on my keeping the business and we’ve grown ever since!

In this book, I am going to show you how to make the changes I did and get them in action in just 33 days.

If you’re willing to set aside excuses and take action, that is.

I already know you’re tired. I know you’ve tried reading books on this stuff before. I know you have had every conversation out there about how to improve your sales.

There is always an excuse.

I challenge you to read this book and spend 33 intentional days on your self and your business.

If you had enough entrepreneurial spirit to go into business, draw on that same spirit to take it to the next level.

I don’t care if you grew too fast and mismanaged success.

I don’t care if you never achieved your sales goals and feel like you’re always falling short.

I don’t care if you’ve always been at a break even when you want to get ahead.

Whatever part of you that is looking for the motivation and direction to make a change has led you to this page.

My passion is for the individual coffee shop. It’s in a neighborhood where people rely on it. People rely on you. And they are on your side. They want you to succeed and continue to deliver exceptional products with exceptional service.

By spending a dedicated 33 days re-gauging and relearning the basic building blocks of your company and casting a vision for your future, you can re-engage that clientele, yourself, and your staff.

But that will only happen when you as the leader take the reigns and make a decision to move forward. It has to start with YOU.

Are you worried about competition? About bigger brands and chains? Learn how to leverage what you have to offer so it’s only ever positive competition.

Do you have trouble making decisions on when and what to update in the store? I’ll give you my step-by-step formula for making changes concerning everything from branding to menu items to café design.

When I was in my first few years of business, I had no one to learn from. There were limited resources on owning a coffee shop and I made mistakes that cost me valuable time and way too much money. I repeated those mistakes over and over, but you don’t have to.

I decided to fix my own situation and you can, too.

We’re going to take a look at your VISION and where you want to take your company.

Changing your business starts with you. We’ll look at

Leadership Characteristics.

How you manage your time.

How to change your personal image with your staff and customers.

How to feed your personal development back into your brand.

We’ll delve into the importance of Image by focusing on:

Branding and re-building your brand mentality from the bottom up.

Logos and business names and how they tie into the brand.

Carrying that brand throughout your space.

Incorporating workflow and layout into your brand mentality.

How Latte Art and attention to detail affects brand loyalty.

How to include your community in your brand.

We’ll talk about micromanaging the RIGHT way.

I’ll show you my plan for using inventory control to increase your cashflow.

We’ll tear apart your menu design, items, and pricing and draw your focus to the products that make you money.

We’ll briefly talk about numbers, how to know what to pay attention to, and the right way to seek outside help with the books.

I’ll give you my plan for putting maintenance, repair, and equipment upkeep on AUTOPILOT

None of this will work for you if you don’t empower your team!

How to hire the right people.

The importance of education initially and ongoing.

How to listen to them the right way.

How to learn to delegate.

How to retain good employees.

And how to communicate effectively.

This is where we look at how to engage the outside world.

I’ll teach you how to stop selling and start creating a fandom.

We’ll look at effective advertising and social media.

We’ll talk about the importance of positive competition.

And we’ll talk about 5tarbucks and why they shouldn’t scare you.

There is a ton of information about how to brew coffee better, how to make a better espresso program, how to train better baristas, and how to create a better customer experience. But there is a gap in information on how to make your bottom line function in a way that supports those other efforts.

I strongly believe in helping coffee professionals become better people serving better coffee.

It starts with having great leaders, shop owners, managers, and trainers. If you are in those categories and you want to level up your business, then this book is for you. It is your vision that will guide those you lead. And it is your hand that holds the platform they serve from.

So how about it? Are you ready to dive in?

If you don’t see the changes to your business you’re looking for after 33 days of implementing change and 27 days of seeing those changes through, I’ll give you a full refund!

Or are you going to wait for that new shop to open in your town and win over your regular customers?

This is your day, your month, your year!

PLEASE NOTE: This is a digital product in PDF format. You will receive instantaccess the moment you order – even if it’s 2am!

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